Back in January 2011 I had a vision: to create an online community that would facilitate discussion about the outdoor lifestyle and the inner journeys we experience there. To give budding writers, or those wanting to hone their skills, a home for their words. To network with the outdoor industry – from longstanding gear companies to grassroots campaigns. To feature high-quality, curated content that would distinguish this outdoor website from a field saturated with outdoor blogs.
Nearly four years later, The Campsite has become just that. It has a loyal community of readers and it has explored the outdoor journey in various forms. It continues to produce highly curated content, and has supported many writers, photographers, organizations and companies along the way. It has nurtured an impressive network. And, finally, in 2014 it was noted for its quality content with a nomination for USA Today/10 Best Readers’ Choice Award for Favourite Hiking and Outdoors Travel Blog – landing in the top ten.
But like many things in life, The Campsite needed new wings to let it evolve. Being a freelance writer, a full-time mom, and a woman with many passion projects, I wanted to see The Campsite thrive, but knew that I would not be the person to take it there. I considered shutting it down, then thought I could bring on someone to help keep it going while I figured out my next steps (thank Helena Artmann for being such an amazing team member!).
About one month ago, I decided I would list The Campsite for sale using freemarket.com. I used a few websites to get a sense of its value, and took the bold leap to find it new owners. I had no idea what to expect. I had never built and sold a website before. After a quiet first few days, with the odd spark of interest, I got a phone call from a local acquaintance showing a bit more sincerity about taking over The Campsite. After a flurry of text messages, she and her partner were well on their way to putting together an offer for me. I knew instantly that these were the women meant to take over my beloved website. For me, it was about finding the right people to take over and I couldn’t believe these two women had pulled through. To find two other Canadian Rockies souls was a big bonus.
So, I’d like to introduce you to The Campsite‘s new owners as of 2015: Alannah Jensen and Jen Whalen. Alannah, of Lannie Rae Gourmet, and Jen, of Mountain Bound Photography, are teaming up to bring you the next iteration of this outdoor lifestyle blog! They are stoked, to say the least, and I’m equally excited that The Campsite will have the power of these two women behind it. We’ll be sure to give you a proper introduction to these women in the weeks to come.
Of course, I’m a bit sad. It is hard to let go of something you love so much, of something you built and nurtured. But we must let go of things in order to make space for new opportunities. And that’s where my life is leading me right now.
Jen and Alannah, I wish you all the best! And thanks to all of you for your loyal support. You taking the time to read my articles makes it easier to do what I do each day.
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