It was November, 2007. I had quit my job in the Rockies two months before but hung around Banff to attend that year’s Banff Mountain Film Festival. It was my first time at the festival, and the experience left me nearly shaking with excitement. These mountains are just dripping with juicy stories, tales of adventure, and incredible people who manage to stay under the radar.
On that day in November, I sat at Second Cup in Banff and wrote out the outline for a local magazine that would bring these stories to life. Soon thereafter, I moved back to Ontario for the winter. Upon my return to the Rockies the following spring, I got sidetracked by the challenges of making a living here, and didn’t pursue the magazine. I wish I still had that napkin covered in coffee stains and chicken scratch because that moment is imprinted vividly in my brain.
In the interim years since that rough magazine outline, I have had the privilege of working with a number of mountain culture publications and organizations. A few, in particular, stand out. Interning with Alpinist Magazine in 2010 was the turning point in my writing career. Contributing to Highline Magazine as a writer and editor for six years sharpened my tools, fostered meaningful relationships and exposed me to parts of this community I had never encountered before. Sitting on the Alpine Club of Canada’s Mountain Culture Committee has given me a window into the rich history of the club – one that deserves preservation through publications and other outlets.
Then I became a mother and my life as a freelance writer and editor took its turn on the back-burner. That was the way I wanted it. But, as my daughter grew up and gained more independence, I found myself growing a sense of independence, too. I felt myself wanting to return back to work. I also had this growing desire to go back behind the scenes of publishing. To be the publisher, not only the published.
As my time freed up to start working on a new project, I saw an opportunity to build a new mountain culture publication for the Canadian Rockies. This is where I wanted to dedicate my life’s work for the foreseeable future. And when the right partner came along (in this case, talented designer and brand strategist Dee Medcalf of Phaneric), the idea became reality.
That was seven months ago. And on March 16, 2015, we launched Crowfoot Media, a publishing house dedicated to the preservation, celebration and growth of mountain culture in the Canadian Rockies. We have a long road ahead, but the response so far has been uplifting and affirming. It feels right. I feel like I’m making my mark in the right place, at the right time, in the right way.
I hope you’ll connect with us:
- Follow us on Facebook, Twitter, Instagram, Pinterest and Google+.
- Sign up for our monthly newsletter (sign-ups before May 1 enter you to win our Icebreaker giveaway).
- Order a copy of the Canadian Rockies Annual (due for publication in May 2016).
- Check out our latest articles on CrowfootMedia.com.
- Tag your adventures with our hashtags, #beyondtheboots and #mountaincultureelevated on Instagram.
Thanks to everyone who has supported my journey to date. There are exciting things to come with Crowfoot Media – even if it’s scary at times to take on something as big as this.