How to Write a Query Letter
Some writers get their work commissioned by magazine editors and art directors or even get commissioned to do work specifically for an upcoming issue, especially once a relationship has been established. But, how do you introduce yourself and get your work published when you don't already have the "in"?
How do you pitch new ideas to editors you've worked with before?
Enter: The Query Letter
In short, a query letter is a short, concise introduction to an idea. As an editor, I appreciate a query rather than a full submission, which usually makes it harder for me to work with. When an article is submitted in full, it leaves little room for me to help refine the angle and becomes a "make work" project pretty quickly. I also prefer a specific query rather than a "general introduction" unless it's coming from an established writer with a considerable track-record and a body of impressive work. When I receive a general introduction, I usually tell those people to sign up for a contributor newsletter or pitch-call list and then promptly archive the email, unless I'm really "wowed" by their work.
How to Write a Query Letter
Your introductory paragraph is everything. Reel in the editor with a good hook/lead, as if you were writing this for their readership. A juicy or captivating anecdote makes for a great lead (spelled lede in the industry, FYI!)
Next, tell the editor what you are pitching exactly, to which department, with which word count and what kinds of accompanying images you can provide (if applicable).
Indicate which sources you might include to bring your article to fruition and to substantiate its contents. You may just be relying on your own knowledge. If so, tell them why you are the expert.
Tell them why their readers will want to read this article and what they will gain from it. This is also a chance to show them that you understand who their target readers are.
Conclude with why you're the perfect person to be writing this article, why they can trust you with it, and what previous experience has led you to this point.
Overall, be concise, rigorous with your word choices, and try to keep the query to one page.
Attach or link to samples of previous work - select the top 2-3. Don't overwhelm the editor with more information to sift through!
If you are including photos as part of your query, attach low-res to your email and, if needed, include a Dropbox or similar link to more work they can check out if they'd like.
If You Get the Gig
Keep in mind that for a publication, every assignment is an investment. If you get the gig, be the best person they have ever worked with. Hit your deadlines (and word counts), don't give them a hassle, or give any indication that you are unreliable. If you're delayed in any capacity (perhaps a source is unavailable), be upfront instead of ghosting. A magazine will want to work with you again if you prove to have been a valuable investment.